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Life Begins for Jesus. All About Life
Jesus. All about life is a massive multi-media
campaign that will create a greater awareness of
Jesus in our communities.
Enjoying the full support of all Christian denominations, this will be the first time the mass media, internet, churches and individuals have
come together to actively promote a faith in Jesus.
The main campaign will run for 6 weeks from the 14th September and aims to have at least 80% of people in NSW see the advertising at least 10 times over that period.
Advertising agency 303 is working alongside the Bible Society team to produce an integrated campaign with a message that resonates with audiences, encouraging them to re-examine Jesus.
“We live in a community where the McDonalds golden arches are more prominent than the cross", says Bible Society CEO Daniel Willis. “The church needed to take a radical step to increase our presence… This campaign aims to show how the teachings of Jesus are still relevant to life now.”
Taking Jesus to the Streets
Over 1,000 Christians wearing bright red Jesus. All about life T-shirts took part in the annual City2Surf – the world’s biggest road run. Besides being a fantastic witness to the 74,000 who ran alongside them, participants raised thousands of dollars to support the up-coming JAAL campaign.
Youth Coordinator Mark Brown gave Jean Beaver the opportunity to fly the flag for Jesus in the City2Surf – pushing her the whole 14km in her wheelchair
Help Reinforce the JAAL message
CHURCHES:
• Fly Jesus. All about life banners outside your church building
• Visit the campaign website: www.jesusallaboutlife.com.au for
great resources to take the Word deeper into your community
• Run an outreach event throughout the campaign, displaying
the JAAL logo
INDIVIDUALS:
• Pray for the success of the campaign in NSW and WA, and for
the many people the campaign will introduce to Jesus.
• Visit www.allaboutlife.com.au and let people know what
you're thankful for.
• Advertise the campaign using corflutes, bumper stickers,
JAAL T-Shirts – all available at www.jesusallaboutlife.com.au
• Support the outreach events being run by churches in your
area to link in with the advertising.
• Initiate conversations about the advertising campaign as often
as you can.
Some JAAL Regional Events
South Coast on the Move
The South Coast team was committed to making the JAAL
campaign a success, so they met with local media outlets to
determine what was necessary to secure editorial space in
the secular media.
Reasoning that a picture tells a thousand words, the team,
headed by Rochelle Jeffrey, set about planning a memorable
JAAL photo shoot.
“All agreed the most marketable aspects at our disposal
are the Jesus Racing Team, the Sea Cliff Bridge, and the fact
that all denominations have united to make the campaign a
success,” says Rochelle.
“So I set to work. The Jesus Racing Team agreed to be part
of the project, and I asked the Illawarra Prayer Network of 1500
prayer warriors to pray for a photographer and a helicopter.
We were blessed that the amazing Dee Kramer, one of the
South Coast's leading photographers, volunteered his
services and we had the offer of not one but two choppers!
The result is an amazing set of photographs that
will ensure excellent media coverage right across NSW
throughout the duration of the campaign.
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